Salling Vannamei Rejer

Salling Vannamei Rejer is a frozen seafood product sold under the Salling private label brand. These are cooked and peeled Vannamei prawns, often sourced from aquaculture in Southeast Asia.

The Salling brand is a signature house brand of the Salling Group, Denmark's largest retailer. While the brand is quintessentially Danish, the manufacturing and sourcing of these specific shrimp occur primarily in countries like Vietnam, Thailand, or India, where warm-water prawn farming is prevalent.

The brand's ownership has deep roots in Danish history, originating from the Salling family who opened their first store in Aarhus. Today, the brand is owned by Salling Group A/S, which is entirely owned by the Salling Foundations, ensuring that the company's profits remain within a structure that supports social and cultural causes in Denmark south and north.