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Balea is a private label brand of the German drugstore chain dm-drogerie markt. Founded in 1995, the brand was established to provide high-quality personal care products at accessible prices. Balea Men focuses specifically on male grooming and hygiene needs. Manufacturing for these products takes place primarily in Germany, ensuring strict quality control and adherence to European standards. As a house brand, Balea is owned and managed by dm-drogerie markt, which is headquartered in Karlsruhe, Germany. The brand has become one of the most successful private labels in Europe, known for its extensive range of vegan and dermatologically tested products.
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