Rimmel London cosmetics

Founded in 1834 by Eugène Rimmel in London, United Kingdom, Rimmel London has grown from a perfumery into one of the world's most recognizable affordable makeup brands. It is famously credited with making the word 'rimmel' a synonym for mascara in several languages.

Today, the brand operates as a major player in the global beauty industry. While its identity is deeply rooted in London and British street style—popularized by the 'London Look' slogan—its manufacturing process is globalized. Products are manufactured in various locations including the United Kingdom, Monaco, Germany, and China to serve its international distribution network.

Since 2016, Rimmel London has been owned by Coty Inc., a multinational beauty company that acquired it as part of a significant merger with Procter & Gamble's specialty beauty business. Coty is headquartered in New York City, making the ultimate ownership of this quintessentially British brand American.