Rimmel London cosmetics

Rimmel, commonly known as Rimmel London, is one of the world's most iconic and historic cosmetics brands. It was established in 1834 by Eugene Rimmel in London, United Kingdom. Originally starting as a perfumery, the brand became legendary for its pioneering eye makeup products, most notably its mascara, which was so influential that the word 'rimmel' still means 'mascara' in several languages today.

Over nearly two centuries, the brand has evolved from a boutique British chemist to a global beauty powerhouse. While it proudly maintains its 'London Look' identity, its manufacturing operations are now distributed globally, with products frequently manufactured in locations such as the United Kingdom, Germany, and the United States.

In terms of corporate hierarchy, Rimmel has passed through several major hands, including Unilever, before being acquired by the multinatonal beauty giant Coty Inc. from Benckiser in 1996. Today, it remains a pillar of Coty's Consumer Beauty division, benefiting from a global distribution network that reaches over 40 countries.