madeometer

Made O'Meter

Discover where a brand or product originates

Deus Ex Machina apparel and lifestyle products

Owner:Private Investor Group (led by Federico Minoli) (Italy)
OriginAustralia
Manufactured:Multiple countries

Deus Ex Machina is a globally recognized lifestyle brand that transcends traditional product categories, blending motorcycle culture, surfing, and fashion. Founded in 2006 in Sydney, Australia, the brand began as a custom motorcycle workshop before expanding into high-end apparel, accessories, and 'Temples of Enthusiasm'—flagship retail spaces that feature cafes and art galleries.

The brand's manufacturing is geographically diverse to match its global presence. While custom motorcycles are hand-built in specialized workshops located in Australia, Indonesia (Bali), the USA, and Europe, the broader clothing and lifestyle lines are produced across various regions. Most apparel items are manufactured in Asia and Europe, with certain limited-edition releases specifically made in Japan or the USA. This decentralized approach allows the brand to maintain its core ethos of craftsmanship while serving a worldwide market.

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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