Barissimo Goud ground coffee

Barissimo Goud is a staple ground coffee product exclusively distributed by the international discount retailer ALDI. The brand name Barissimo serves as ALDI's primary private label for its coffee range, having replaced the former brand name 'Al Cafe' in many markets to provide a more consistent global identity. This specific 'Goud' (Gold) variety is tailored for the Dutch and European markets, emphasizing a balanced and accessible flavor profile for daily consumption.

While the raw green coffee beans are sourced globally from regions like Brazil, Vietnam, and Colombia, the roasting and final production are largely centralized in Germany. The primary manufacturer behind the brand is NewCoffee, a dedicated coffee roasting company founded in the 1960s specifically to supply ALDI Süd. In 2017, NewCoffee was formally established through a merger of ALDI's main roasting facilities in Mülheim an der Ruhr and Ketsch, becoming one of Germany's largest coffee producers. Today, the brand remains under the ultimate ownership of the ALDI South Group, maintaining its position as a high-quality yet budget-friendly private label across Europe and the United States.