Vel Pure & Clear dishwashing liquid

Vel is a long-standing and iconic brand of dishwashing detergent particularly well-known in Scandinavian markets. Originally launched by the Colgate-Palmolive Company, it has remained a staple in household cleaning for decades. The 'Pure & Clear' variant shown in the image is part of their modern range focusing on dermatologically tested formulas that are free from perfumes and dyes, catering to consumers with sensitive skin or those seeking more natural household products.

The brand is owned and managed by the American multinational Colgate-Palmolive. While it has deep roots in local markets where it is a household name, the manufacturing occurs across various facilities globally to serve different regional demands. Colgate-Palmolive's extensive distribution network ensures Vel remains a market leader in the dishwashing segment, combining historical brand recognition with contemporary health-conscious product innovations.