Fria Skin Care

Fria is a prominent Italian brand specializing in wellness and personal care products, most notably recognized for its range of facial masks, wet wipes, and dermocosmetic treatments. The brand is a core part of the Diva International portfolio, which operates from the Umbria region in Italy, often referred to as the 'green heart' of the country. This location is significant as the company leverages local natural resources, including spring and thermal waters, in its scientific formulations.

Fria products, including the popular 'Fria Myself' line, are researched, developed, and entirely manufactured in Italy at Diva International's facilities in Spello. The brand emphasizes sustainability and dermatological safety, using raw materials like pure cotton and natural fibers. Ownership lies with Diva International S.r.l., which is governed by Diva Holding S.r.l., maintaining a strong family-owned Italian heritage that has spanned over 30 years in the hygiene and beauty industry.