Fria gluten-free products

Brand History and Origin

Fria Bröd (widely known simply as Fria) was founded in 1996 in Västra Frölunda, Sweden. The brand was established by the Gunnarsson family with the mission of providing high-quality, gluten-free bread that tasted as good as traditional bakery products. Since its inception, it has grown from a local family bakery into one of the most recognized gluten-free brands in Europe.

Manufacturing and Quality

Fria products are manufactured in Sweden. The company operates a dedicated gluten-free production facility to ensure there is zero cross-contamination. This controlled environment allows them to produce a wide range of frozen gluten-free items, including loaves, rolls, and sweet treats like cinnamon buns, which are then distributed across various international markets.

Ownership and Global Presence

As of the mid-2020s, Fria remains an independent Swedish entity under the leadership and ownership of the original founding family values, though they utilize various regional distributors for international scaling. The brand continues to focus on innovation in the dietary health sector from its headquarters in Sweden.