L'Oréal Men Expert Magnesium Defense soft drink

L'Oréal Men Expert Magnesium Defense 24H Moisturizer is a specialized skincare product designed specifically for men with sensitive skin. This product is part of the extensive grooming line from L'Oréal Paris, a brand with a rich history dating back to 1909 when it was founded by chemist Eugène Schueller in France. The specific 'Men Expert' sub-brand was launched in 2004 to address the unique physiological needs of male skin.

Ownership of the brand rests with the L'Oréal Group, the world's largest cosmetics company. Headquartered in Clichy, France, the group operates a vast network of manufacturing facilities globally. While many of the Men Expert skincare products, including the Magnesium Defense range, are primarily manufactured in Germany (often at the L'Oréal plant in Karlsruhe), production can occur in other European and international facilities depending on regional distribution needs. The ultimate owner company, L'Oréal S.A., remains a publicly traded entity with significant investment from the Bettencourt Meyers family and Nestlé S.A. as of 2026.