Ruffles Jamón (Presunto) potato chips

Ruffles Jamón (marketed as Presunto in Portugal) is a distinctive flavor of ridged potato chips specifically tailored for the Iberian market. Originally introduced by Bernhardt Stahmer in the United States in 1948, the Ruffles brand became a global powerhouse after being acquired by The Frito Company in 1958 and the subsequent formation of Frito-Lay.

Today, the brand is owned by the multinational giant PepsiCo. For the Spanish and Portuguese markets, the product is primarily manufactured in regional facilities, such as the PepsiCo plant in Burgos, Spain. This specific flavor mimics the savory, smoky profile of traditional cured ham, a culinary staple in Southern Europe, and is often sold in large-format 'Pack Económico' bags to cater to local consumption habits.