GUT&GÜNSTIG BOAHNANE bananas

The products shown are bananas from the EDEKA Group, specifically marketed under their private label brand GUT&GÜNSTIG as 'BOAHNANE'. These bananas are part of a long-term strategic partnership between EDEKA and the World Wide Fund for Nature (WWF), which began in 2014. The initiative aims to improve conventional banana cultivation by implementing approximately 80 ecological and social measures on certified farms.

The stickers on the bananas feature two distinct logos. The blue frog logo is the Rainforest Alliance seal, which signifies that the produce meets specific sustainability standards regarding environmental protection and worker welfare. The panda logo with the text 'In cooperation with WWF' indicates the specific EDEKA-WWF sustainability program. While many of these bananas are grown on 'program farms' in Ecuador, the supply chain also includes farms in Colombia, Costa Rica, and Cameroon. EDEKA manages the procurement and ripening through its subsidiary, EDEKA Fruchtkontor.