ICA I Love Eco Svenska Ekologiska Fiberhavregryn

ICA I Love Eco Svenska Ekologiska Fiberhavregryn is a premium organic oat product enriched with wheat bran. The product is deeply rooted in Sweden, where the oats and wheat are grown on organic-certified fields.

The brand 'I Love Eco' is a private label developed by ICA Gruppen, one of the leading retail companies in the Nordic region. The product specifically highlights its Swedish heritage through the 'Från Sverige' (From Sweden) and 'KRAV' labels, ensuring that the ingredients are both locally sourced and produced according to strict ecological standards. Manufacturing is handled by Fazer Sweden AB at their mill in Sweden on behalf of ICA.

Historically, ICA was owned by its participating retailers until 2000. Following various ownership shifts involving the Dutch retailer Ahold, the company was eventually privatized and delisted in 2022. It is currently owned by ICA-handlarnas Förbund and AMF.