The Pink Stuff The Miracle Wash-Up Spray

The Pink Stuff is a historic British cleaning brand with roots dating back to the 1930s, when it was originally known as Chemico Household Cleanser. For decades, it was a niche product produced in a pink tin, earning its colloquial name from loyal consumers before being officially rebranded to reflect its popular moniker. The brand saw a massive resurgence in the late 2010s due to viral social media trends, transforming it into a global household name.

While the brand was acquired by the UK-based Star Brands Group in 2012, its ownership evolved significantly in early 2025 when it was acquired by the American multinational RPM International Inc. Despite this change in corporate ownership, the products continue to be manufactured at Star Brands' facilities in Redditch, England. Today, The Pink Stuff is positioned as a leading 'cleanfluencer' brand within the portfolio of Rust-Oleum, a major subsidiary of RPM International.