Horace skincare

Horace is a leading French men's grooming brand that has redefined the market with its focus on natural, effective, and inclusive skincare solutions. Founded in 2015 by Marc Briant-Terlet and Kim Mazzilli, the brand was born out of a desire to create straightforward products that resonate with the modern man's daily life, moving away from traditional hyper-masculine marketing tropes. The company is headquartered in Paris and has rapidly grown to become the top-selling men's face care brand in France.

The brand's product development process is deeply rooted in transparency and scientific benefit, with formulas typically being 95% to 100% natural. Horace maintains a direct-to-consumer model, ensuring high-end quality at accessible prices by eliminating many industry middlemen. While the brand has expanded its physical presence with numerous boutiques across France and a prominent store in London's Covent Garden, it remains a privately held, venture-backed company led by its original founders.