BIC 4 Colors Shine ballpoint pen

The BIC 4 Colors Shine is a modern iteration of the classic retractable multi-color pen that has become a staple in schools and offices worldwide. Originally launched in 1970, the 4-color pen allows users to switch between blue, black, red, and green ink with a single click. The 'Shine' version features a metallic-effect barrel, updating the traditional blue and white design for a more contemporary look.

BIC is a quintessential French brand founded by Marcel Bich in 1944. The company revolutionized the writing instrument market by perfecting the ballpoint pen design and making it affordable for the masses. Today, the 14-color pens are primarily manufactured at BIC's specialized production facilities in Marne-la-Vallée, France, maintaining a legacy of European manufacturing quality.

The brand remains under the ownership of Société Bic, which is headquartered in Clichy, France. The Bich family continues to hold a significant stake in the company, ensuring that the brand's heritage of simplicity and reliability remains central to its global business operations. BIC has successfully expanded beyond pens into lighters and shavers, becoming one of the most recognized consumer brands globally.