Finch: Self-Care Pet

Finch: Self-Care Pet is a gamified mental health application developed by Finch Care Public Benefit Corporation. The app allows users to care for a virtual pet bird by completing real-world self-care tasks such as mood tracking, goal setting, and mindful breathing. It was designed to make mental health proactive and accessible through the concept that individuals find it easier to care for a pet than for themselves.

The brand was founded in May 2021 by Stephanie Yuan and Thomas Aquinas (Nino) Budi. The founders started the company after struggling with their own mental health challenges and failing at several previous app versions before finding success with the self-care pet concept. The company is headquartered in Menlo Park, California, and is structured as a Public Benefit Corporation, meaning its legal charter includes a commitment to creating a positive impact on society alongside financial sustainability.