Winni's household and personal care products

Winni's is a prominent Italian brand specializing in eco-friendly household cleaning and personal care products. The brand was founded by Madel S.p.A., an Italian family business established in 1977 in Cotignola, Ravenna. Winni's has built its reputation on the use of plant-based, biodegradable surfactants and sustainable production processes, making it a leader in the 'green' home care segment in Italy.

In early 2022, the brand underwent a significant ownership change when the Bolton Group, a major Italian multinational corporation, acquired Madel S.p.A. Despite the acquisition, production remains centered in Italy, leveraging Madel's specialized manufacturing facilities to maintain the brand's commitment to quality and environmental sustainability. Today, Winni's operates as part of Bolton's extensive portfolio of home care brands, continuing its mission to provide low-impact cleaning solutions.