Eldorado Schampo för normalt hår

Eldorado is one of Sweden's oldest and most well-known discount brands, launched in 1969. Originally established as a collaborative effort between the Swedish and Norwegian branches of United Nordic, the brand was created to offer affordable alternatives to major national brands. The distinctive logo was famously inspired by a vintage French poster for a Parisian variety club also named Eldorado.

Today, the brand is owned and managed by Axfood, a leading Swedish retail giant. While the brand is quintessentially Swedish in its marketing and management, its manufacturing is distributed internationally to maintain competitive pricing. This specific shampoo for normal hair is manufactured in Poland. Axfood remains controlled by Axel Johnson AB, a prominent family-owned investment group based in Stockholm.