TRESemmé Keratin Smooth Shampoo

TRESemmé is a globally recognized professional hair care brand with a history dating back to 1947. Originally founded by Edna L. Emme at the Godefroy Manufacturing Company in the United States, the brand was initially developed specifically for salon use. Its name is a play on the French term 'très-aimé' (much-loved) and a tribute to its founder.

In 1968, the brand was acquired by Alberto-Culver, which expanded its distribution to retail markets like supermarkets and pharmacies, making professional-quality hair care accessible to the general public. In 2010, the Anglo-Dutch multinational Unilever acquired Alberto-Culver for $3.7 billion, taking full ownership of TRESemmé. Today, while the brand maintains its American roots and salon heritage, it is manufactured in multiple countries across Europe, North America, and Asia to serve its massive global market. The product shown features PETA cruelty-free certification, reflecting the brand's commitment to modern ethical standards under Unilever's management.