D'Avignon Cherry Blossom Shower Gel

D'Avignon is a private label beauty and personal care brand owned and sold exclusively by Lidl, the German international discount retailer. The brand was created as part of Lidl's strategy to offer high-quality alternatives to luxury cosmetic brands, often taking inspiration from French heritage and premium botanical skincare companies like L'Occitane.

While the brand's name and aesthetic evoke the Provence region of France, this specific product is manufactured in the United Kingdom, as indicated on the packaging. The ultimate ownership lies with the Schwarz Group, based in Germany, which operates the Lidl supermarket chain globally. In the UK and Ireland, the brand is managed by Lidl Great Britain Ltd and Lidl Ireland GmbH respectively.