Rainbow Light Vitamin C Gummies

Rainbow Light is a prominent American brand specializing in natural and food-based nutritional supplements. Founded in 1981 in Santa Cruz, California, the company initially gained fame for its spirulina-based products—from which the 'Rainbow' name originates—before introducing the industry's first food-based multivitamin in 1984. The brand emphasizes high potency and the inclusion of fruits, vegetables, and probiotics in its formulations.

Over the years, the brand has undergone significant changes in ownership. It was previously part of the Nutranext portfolio, which was acquired by The Clorox Company in 2018. However, in late 2024, Clorox divested its 'Better Health' vitamins business, selling Rainbow Light alongside sibling brands Natural Vitality, NeoCell, and Renew Life to Piping Rock Health Products. As of 2026, the brand is owned and operated by Piping Rock Health Products, a family-owned company based in New York that focuses on revitalizing heritage wellness brands.

Rainbow Light products are primarily manufactured in the United States, utilizing facilities in Sunrise, Florida, and other domestic locations. In the Australian market, the product is widely available through specialty health retailers and online marketplaces like Mega Vitamins and Kogan, often distributed via international shipping or local wellness importers.