Vissla Baseball Cap

Vissla is a contemporary surf-lifestyle brand that has carved out a distinct niche within the global surfing community. Founded in 2013 by Paul Naude, a veteran of the surf industry and former president of Billabong USA, the brand was established in Aliso Viejo, California. Vissla was born out of a desire to return to the core roots of surf culture, moving away from the mass-market corporate approach and focusing instead on a "creators and innovators" philosophy that celebrates craftsmanship and sustainability.

The brand is owned by Stokehouse Unlimited, an independent company also founded by Naude. While the brand's design and conceptual headquarters remain in California, its manufacturing is global. High-performance technical gear like wetsuits is primarily produced by specialized manufacturers such as the Sheico Group in Taiwan, while their apparel and accessories, including caps and boardshorts, are manufactured in various locations across Asia and the Americas to maintain a balance of quality and technical innovation. As of 2026, Vissla continues to operate under the ownership of Stokehouse Unlimited, maintaining its independence from the larger multi-brand conglomerates that dominate the surf industry.