Schauma Moisture & Shine Shampoo

Schauma is a legacy hair care brand with a history dating back to 1949 when it revolutionized the German market by introducing the first cream shampoo in a tube. Originally founded by the German chemist and pharmacist Hans Schwarzkopf, the brand has grown to become one of Europe's most recognizable family hair care lines.

Today, Schauma is a key pillar of Henkel’s Consumer Brands division. The product shown in the image is manufactured by Henkel AG & Co. KGaA, with its global headquarters located in Düsseldorf, Germany. While Germany remains the primary manufacturing hub for these products, the company operates a global supply chain with production facilities across various international locations to serve different markets.

In recent years, the brand has focused heavily on sustainability, introducing vegan formulas and transitioning to bottles made from a high percentage of recycled plastic. As of 2026, Henkel remains the ultimate owner and operator of the Schauma brand, maintaining its position as a leading global player in the beauty and home care sectors.