Irma Økologiske Vaniljekranse

Irma Økologiske Vaniljekranse are traditional Danish organic butter cookies (vanilla wreaths). The Irma brand is one of Denmark's most iconic and historic retail names, founded in 1886 by Karen Marie Schepler. Although the physical Irma supermarket chain began a rebranding and closure process in 2023 under its parent company, Coop Danmark, the Irma brand continues to exist as a premium product line sold across Coop's other retail banners like Brugsen and Kvickly.

These specific cookies are notable for using organic butter from Thise Mejerier, a renowned Danish dairy cooperative. This partnership emphasizes the brand's long-standing commitment to high-quality, organic, and locally sourced ingredients. The production is rooted in Denmark, maintaining the traditional recipes that have defined Danish Christmas treats for generations.

As of 2026, the brand is fully owned by Coop Danmark A/S. While the independent stores are largely a part of history, the "Irma-pigen" (Irma girl) logo remains a symbol of premium quality in the Danish grocery market. The brand's survival as a private label demonstrates its enduring cultural value and consumer trust within Scandinavia.