OnBuy.com online marketplace

OnBuy is a prominent British online marketplace founded in 2016 by entrepreneur Cas Paton. Unlike many other global marketplaces, OnBuy distinguishes itself by not competing directly with its sellers; it does not hold its own inventory or produce 'white-label' products, focusing entirely on providing a platform for independent retailers and brands to reach consumers.

Since its launch, OnBuy has grown rapidly, positioning itself as a transparent and fair alternative to major international e-commerce giants. Headquartered in Poole, Dorset, the company has attracted significant investment to fuel its expansion and technological development. It operates primarily in the United Kingdom but has clear ambitions for international scaling, aiming to bring its seller-friendly model to global markets.

As a privately held company, OnBuy is owned by its founder, Cas Paton, alongside Various venture capital investors. The brand remains deeply rooted in the UK tech ecosystem, priding itself on its British heritage and its role in supporting the growth of local and international businesses through its competitive fee structure and dedicated seller support.