LEVIA Berry Pearl flavored nicotine sticks

LEVIA Berry Pearl is a line of non-tobacco, nicotine-containing sticks specifically designed for use with the IQOS ILUMA heat-not-burn system. Unlike traditional tobacco sticks like TEREA or HEETS, LEVIA products are made from a plant-based cellulose substrate infused with nicotine and flavorings, allowing them to provide a similar experience without the use of tobacco leaves. This innovation was introduced by Philip Morris International (PMI) to navigate evolving regulatory landscapes regarding flavored tobacco products and to expand their portfolio of smoke-free alternatives.

The product shown in the image features Polish warning labels, and manufacturing for this specific range is primarily conducted in Poland, where PMI maintains significant production facilities for its smoke-free product line. Since its global debut, LEVIA has been positioned as a premium tobacco-free alternative that utilizes induction heating technology to release nicotine vapor with reduced odor and no ash.