Ajax All-Purpose Cleaner

Ajax is a household name in the cleaning industry, originally introduced by the Colgate-Palmolive Company in 1947. Named after the mythological Greek hero to symbolize its strength, it was initially a scouring cleanser that became famous for the slogan 'Stronger than dirt.' Over the decades, the brand has expanded its portfolio to include all-purpose cleaners, dish soaps, and window sprays. Manufacturing for Ajax products occurs in multiple countries, including France and Greece for the European market, to optimize regional supply chains. The brand remains a core asset of Colgate-Palmolive, a global giant in consumer goods based in the United States.