Jordan Brand footwear and apparel

Jordan Brand, widely recognized by its iconic 'Jumpman' logo, is a prestige division of Nike, Inc. The brand was founded in 1984 based on the career and personal style of basketball legend Michael Jordan. While it began as a sub-brand for basketball shoes, it has evolved into a global cultural phenomenon covering lifestyle, training, and various professional sports.

Manufacturing for Jordan Brand products primarily takes place in Southeast Asian nations such as Vietnam, China, and Indonesia, which house the large-scale production facilities managed by Nike's contract manufacturers. The brand remains under the ultimate ownership of Nike, headquartered in the United States, which oversees its global design, marketing, and distribution strategies.