elmex oral care

Elmex is a renowned dental hygiene brand originally established in Switzerland in 1962. It was created by GABA International AG, a specialist manufacturer based in Therwil, Switzerland. The brand became famous for pioneering the use of amine fluoride (AmF), specifically olaflur, which provided advanced protection against dental caries compared to standard fluorides of the time.

In 2004, the GABA Group, including the elmex brand, was acquired by the American multinational Colgate-Palmolive for approximately $841 million. This acquisition allowed elmex to expand its global reach significantly while maintaining its reputation as a science-driven, premium dental care line often recommended by dental professionals.

Today, elmex products are manufactured in multiple locations across Europe and globally to meet demand, including facilities in Switzerland, Germany, and Poland. The brand remains a key part of Colgate-Palmolive's portfolio, continuing to innovate in areas such as sensitive teeth, enamel protection, and professional-grade oral hygiene solutions.