Raid Insecticide

Raid is a premier brand in the pesticide and pest control industry, first introduced to the public in 1956. Originally developed as the first aerosol insecticide for home use, it transformed how consumers managed pests by providing a convenient, sprayable solution for indoor and outdoor environments.

The brand was created by S.C. Johnson & Son, a family-owned American company based in Racine, Wisconsin. Since its inception, Raid has expanded globally, with manufacturing facilities located in various regions including North America, Europe, and Asia to serve local markets. In the United States, it is primarily produced in Wisconsin, while international versions are often manufactured in the countries where they are sold.

Today, Raid remains a flagship brand of S.C. Johnson & Son, Inc. The company continues to operate as a privately held entity, maintaining its headquarters in the United States and focusing on household cleaning and chemical products. The brand is known for its 'Raid Kills Bugs Dead' slogan and its extensive range of targeted formulas for ants, roaches, and flying insects.