Gut & Günstig Multi Fettlöser Power

Gut & Günstig is the primary value-oriented private label brand of Edeka, Germany's largest supermarket corporation. Launched to compete directly with discount retailers, the brand provides a vast range of everyday items including food and household cleaning products like the Multi Fettlöser Power.

While the specific manufacturing facility for household cleaners can vary depending on regional supply contracts, these products are primarily manufactured within Germany to support Edeka's extensive logistics network. As a private label, the production is often outsourced to specialized chemical manufacturers who produce items according to Edeka's specific quality standards and branding requirements.

The brand is entirely managed by the EDEKA Zentrale Stiftung & Co. KG, headquartered in Hamburg. Since its inception, Gut & Günstig has grown to become one of the most recognizable store brands in Germany, maintaining its position as a staple in the Edeka Group's portfolio through 2026 and beyond.