Cif Cleanboost Universal Cleaner 5in1

Cif is a globally recognized household cleaning brand that was first introduced in France in 1965 by the British-Dutch multinational Unilever. Originally launched as a liquid cream cleaner to replace abrasive powders, the brand revolutionized home care with its non-scratch formulas. Over the decades, Cif has expanded its portfolio to include a wide range of sprays, wipes, and gels, such as the Cleanboost Universal Cleaner shown here, which features 5-in-1 cleaning properties and naturally derived ingredients.

While the brand originated in France, manufacturing today occurs across various global locations to serve over 60 markets. Depending on the region, the brand is also known by names such as Jif, Viss, or Vim. As of 2026, Cif remains a core 'power brand' under the ownership of Unilever, headquartered in the United Kingdom. The brand continues to focus on sustainability, utilizing recycled plastics for its packaging and biodegradable ingredients in its formulations.