Vital Fresh Bathroom Cleaner

Vital Fresh is a retail brand of cleaning and hygiene products developed by Mirius, a company formerly known as Coventry Chemicals Ltd. Originally founded in 1963 in Coventry, United Kingdom, the company has evolved from a regional supplier into a global manufacturer of biocides and cleaning liquids.

In 2018, the business rebranded to Mirius to reflect its international growth and focus on innovation. The brand is known for offering effective, value-driven cleaning solutions for households. Manufacturing is centered in their purpose-built 6,000sqm facility in Coventry, where they produce millions of bottles weekly. The brand is ultimately owned by the Coventry Group (Mirius), which remains a leading British manufacturer and exporter, recognized with the Queen's Award for Enterprise in International Trade in 2021.