Made O'Meter
Discover where a brand or product originates
Ajax is one of the most recognizable household cleaning brands globally, originally launched as a scouring cleanser in the United States. It was developed to provide powerful scrubbing action, hence the name 'Ajax'—a reference to the hero of Greek mythology.
Today, the brand has expanded into a wide variety of formulas, including multi-purpose sprays, glass cleaners, and dish products. While it originated in the US, the brand is manufactured in numerous facilities around the world to serve local markets in Europe, Asia, and the Americas. Ownership is held by the American multinational Colgate-Palmolive, although in some specific regions like Australia and New Zealand, certain rights to the brand were licensed or sold to other companies in the past.
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