Made O'Meter
Discover where a brand or product originates
lavera is a pioneering German natural cosmetics brand founded in 1987 by Thomas Haase. The brand name is derived from the Latin word 'verum' (truth) and 'na' for natural cosmetics, reflecting the founder's vision of providing authentic organic beauty products.
This specific product, the Farbglanz & Pflege Pflegeshampoo, is designed for colored hair and features organic pomegranate and quinoa. It is produced by Laverana GmbH & Co. KG, which maintains a closed production chain in the Hanover region of Germany. The company operates its own research, development, and manufacturing facilities in Wennigsen and Hanover, ensuring that most products are truly 'Made in Germany.'
As of 2026, the brand remains under the ultimate ownership of the Thomas Haase Foundation, a structure established by the founder to preserve the company's independent and sustainable values for the long term. The brand is celebrated as a 'Brand of the Century' in Germany for its contribution to the natural cosmetics sector.
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