Demak'Up Expert cotton pads

Demak'Up is a pioneering brand in the field of makeup removal, famously credited with inventing the first cotton disc in 1978. This innovation revolutionized skincare routines by providing a soft, lint-free solution for cleansing. The brand emphasizes 'French know-how,' with its primary production centered at the Hondouville factory in the Eure department of France.

Historically, Demak'Up was part of the French company Georgia-Pacific SNC before being acquired by the Swedish hygiene and health company Essity (formerly part of SCA). Today, Essity is the ultimate owner of the brand, managing it as part of its global portfolio of personal care products. The manufacturing process focuses on sustainability, utilizing unbleached natural cotton fibers and reintegrating cotton scraps back into production.