Sol de Janeiro body care and fragrance

Sol de Janeiro is a high-growth premium beauty brand that bridges the gap between luxury skincare and mass-market fragrance. Founded in 2015 by Heela Yang, Marc Capra, and Camila Pierotti, the brand was inspired by the inclusive and vibrant beach culture of Rio de Janeiro, Brazil. Despite its strong Brazilian identity and use of South American ingredients like cupuaçu butter and açaí oil, the brand was established in New York City. Its breakthrough product, the Brazilian Bum Bum Cream, became a global sensation for its firming properties and signature 'Cheirosa 62' scent.

While the brand's aesthetic and ethos are rooted in Brazil, its products are primarily manufactured in the United States using globally sourced ingredients. This production model allows the brand to maintain high quality standards while meeting massive global demand. In late 2021, the brand's rapid success led to its acquisition by the French-headquartered L'Occitane Group, which purchased a majority stake to diversify its portfolio into the high-growth 'Gen Z' and prestige body care segments. Today, Sol de Janeiro continues to operate as a key subsidiary, expanding its reach into hair care and specialized fragrance mists while maintaining its headquarters in New York.