Rio soft drink

Rio is a well-known tropical-flavored soft drink that, despite its name and Brazilian-inspired branding, is actually a British product. It was originally created in the 1980s by the Dorset-based brewery Hall & Woodhouse under the name Arriva. The brand underwent several renames, eventually settling on 'Rio' to evoke the sun-drenched and vibrant atmosphere of Brazil, a theme further emphasized by its 2017 redesign which utilized Brazilian street art aesthetics.

In late 2023, the brand reached a significant milestone in its corporate history when it was acquired by A.G. Barr, the major British soft drink manufacturer famous for IRN-BRU. Today, Rio is produced in the United Kingdom and remains a popular choice for consumers looking for fruit-juice-based carbonated beverages that offer a taste of the tropics within the UK market.