Sagaform kitchenware and home decor

Sagaform is a prominent Swedish brand specializing in home furnishings, kitchen accessories, and giftware. Founded in 1996 in Borås, Sweden, the brand has built a reputation for its 'Swedish Original' design philosophy, blending Scandinavian aesthetic traditions with functional innovation. Their product range includes glassware, textiles, picnic accessories, and decorative items designed to enhance social gatherings and everyday life.

While the brand's design and conceptualization remain rooted in Sweden, manufacturing is carried out in multiple countries globally to support its international distribution network. Since 2001, Sagaform has been a part of the New Wave Group AB, a Swedish growth company that designs, acquires, and develops brands across various sectors including corporate promo, sports, and home furnishings. As of 2026, Sagaform continues to operate as a core brand within the New Wave Group's 'Gifts & Home Furnishings' business area.