Antica Erboristeria Sensitive Complete 3 Toothpaste

Antica Erboristeria is an iconic Italian brand founded in 1979, deeply rooted in the tradition of herbalism and natural personal care. The brand was established with a focus on using herbal complexes and natural extracts to create effective hygiene and beauty products. Originally, the brand was part of the Italian personal care landscape before becoming a significant part of Henkel's portfolio for several decades.

In late 2022, a major shift in ownership occurred when Katjes International, through its subsidiary Bübchen Bodycare GmbH, acquired Henkel's oral care business, which included Antica Erboristeria. This transition marks a new chapter for the brand, merging its traditional Italian heritage with German pharmaceutical and skin-care expertise. While the brand maintains a strong manufacturing presence in Italy to stay true to its origins, some production and distribution logistics are managed through European facilities under the Bübchen umbrella. The brand continues to focus on sustainability, as seen in their transition toward recyclable tubes and biodegradable formulas.