From Soldier To Soldier bracelet

From Soldier To Soldier is a charitable jewelry brand that originated in Denmark. The concept was inspired by Stefan Hylleborg, a Danish soldier who returned from Afghanistan with a handmade survival bracelet made of parachute cord. He partnered with jewelry designer Claus Scheelke and the established Danish jewelry company Jens J. Aagaard A/S to create a high-quality commercial version. The distinctive clasp is modeled after a military uniform button.

The brand is owned by the Danish company Aagaard (Jens J. Aagaard A/S), which oversees the production and international distribution. While the brand has deep Danish roots, it operates globally through various distributors, such as LovelinksAmerica in the United States. A significant portion of the proceeds from every sale is donated to veterans' charities, such as 'Homes for Our Troops' in the U.S. and 'Help for Heroes' in the UK. The product's components, including the sterling silver or gold clasps and the braided paracord, are sourced and assembled through international supply chains managed by the parent company.