Robijn Liquid Detergent

Robijn is a well-known household brand specializing in fabric care, particularly laundry detergents and fabric softeners. It was originally established in the Netherlands, where it remains a market leader. The brand is famous for its 'Black Sensation' and 'Color' variants, as well as its longstanding mascot, the Robijn bear.

Today, Robijn is a core brand within the Unilever portfolio. While it shares many product formulas with its sister brands like Comfort, Snuggle, and Mimosín, the Robijn identity is maintained specifically for the Dutch and Belgian markets. Manufacturing takes place across various Unilever facilities in Europe to serve these regional markets, with a strong emphasis on sustainability and concentrated formulas.