Simple Life by Trope Valnødder

Simple Life by Trope is a Danish snack brand specializing in natural products such as nuts, dried fruits, and seeds. The brand was originally established as 'Trope-Snacks' in 1992 by Henrik Winther-Olsen on his family farm, Toftkær, in Denmark. It has since grown into a well-known name in the Danish retail market for healthy, minimally processed snacks.

While the brand is Danish, the raw materials—such as the walnuts shown—are sourced from multiple countries across the globe depending on the season and harvest quality (often countries like the USA, Chile, or Eastern Europe). The products are typically packaged in Denmark. Since 2011, the brand has been a core part of The Whole Company A/S, which manages a portfolio of health-oriented food brands and is headquartered in Køge, Denmark.