Consul refrigerator

Consul is an iconic Brazilian brand of home appliances, deeply rooted in the country's industrial history. Founded in 1950 in Joinville, Santa Catarina, by Guilherme Holderegger and Rudolfo Stutzer, it initially focused on small refrigerators. Over the decades, Consul became known for its reliability and accessibility, becoming a staple in Brazilian households.

Today, the brand is owned by Whirlpool Corporation, the world's leading manufacturer of major home appliances. While the brand remains proudly Brazilian in its heritage and market focus, its ultimate ownership lies with the American multinational. Most Consul products, including refrigerators like the one pictured, are manufactured in Brazil across Whirlpool’s industrial plants in Joinville, Rio Claro, and Manaus, specifically serving the Latin American market.