Made O'Meter
Discover where a brand or product originates
Tic Tac is a globally recognized brand of small, hard breath mints originally introduced in 1969 by the Italian confectionery giant Ferrero. Originally marketed under the name "Refreshing Mints," the product was rebranded in 1970 to "Tic Tac," an onomatopoeic name reflecting the distinct clicking sound made by the plastic flip-top container when opened and closed. The brand has since expanded from its original mint and orange flavors to a vast array of varieties sold in over 100 countries.
The specific product shown, Tic Tac TWO Spearmint Fresh & Mild, is a sugar-free variant featuring a dual-layered design with a soft core. Production for the European market is heavily concentrated in Ferrero's specialized facility in Cork, Ireland, which accounts for a significant portion of global Tic Tac supply. However, Ferrero operates a decentralized manufacturing network with additional plants in countries such as Australia, Canada, India, and Ecuador to serve various regional markets.
Ownership of the Tic Tac brand remains with the Ferrero Group, a private, family-owned multinational headquartered in Alba, Italy. Founded by Pietro Ferrero in 1946, the company grew into a global powerhouse under the leadership of Michele Ferrero and is currently led by Giovanni Ferrero. The group is renowned for its iconic brands, including Nutella, Kinder, and Ferrero Rocher, maintaining a reputation for quality and strict control over its production processes.
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