be routine Schrunden Stick

The 'be routine' Schrunden Stick is a specialized foot care product designed to treat calluses and cracked heels. It is formulated with 35% urea and avocado oil to provide intensive hydration and skin repair. The product is marketed as vegan and dermatologically tested, featuring a convenient stick applicator for mess-free use.

The brand was established in 2017 by Andrea Bodenschatz under her company, CC Care and Consulting GmbH. Headquartered in Bergheim, Germany, the brand was created with a focus on 'pre-makeup care' and innovative skin solutions for a younger demographic. While the brand originates from Germany, the product packaging indicates it is manufactured within the European Union. As of 2026, the brand remains under the ownership of CC Care and Consulting GmbH, maintaining its position as an independent German skincare startup.