Authentic Beauty Concept hair care products

Authentic Beauty Concept is a premium, holistic hair care brand founded in 2019 as a professional and sustainable alternative in the beauty industry. The brand was developed by the German multinational Henkel, co-created with a collective of professional hairdressers to focus on 'clean' beauty—formulating products that are vegan and free from silicones, sulfates, and parabens.

While the brand's research, development, and primary manufacturing are centered in Germany (specifically Hamburg), its products are distributed globally across Europe, North America, and other regions through high-end salons and specialty retailers. The brand remains a key part of the Henkel Consumer Brands portfolio, embodying modern values of mindfulness and ingredient transparency.