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Original Juice Co (OJC) is a prominent Australian beverage brand known for its premium, chilled juices. Founded in 1988 by a Melbourne restaurateur, the brand focuses on high-quality, 100% Australian fruit products with no added sugar. Its signature Black Label range is produced using locally grown fruit, predominantly oranges from New South Wales, which are transported to the company's manufacturing facility in Mill Park, Victoria.
In recent years, the brand's corporate structure has undergone significant transformation. Formerly known as The Food Revolution Group, the company rebranded to The Original Juice Co Ltd. In late 2024, a major merger was announced involving SPC Global, The Original Juice Co, and Nature One Dairy. This merger, often described as a strategic move to create an Australian food and beverage powerhouse (likened by the chairman to 'the empire strikes back' against foreign ownership), resulted in the formation of a combined entity listed on the ASX as SPC Global Holdings Ltd (SPG). The brand remains Australian-owned and operated, maintaining its heritage of local sourcing and manufacturing.
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