Raincoast Trading Wild Sockeye Salmon

Raincoast Trading is a premium seafood brand known for its commitment to sustainability and high-quality wild-caught fish from the Pacific Northwest. Originally founded in 1995 by the Wick family—a fourth-generation fishing family in Delta, British Columbia—the brand established itself as a pioneer in eco-friendly canning practices. It was the first Canadian packaged retail seafood company to be endorsed by the Ocean Wise conservation program, ensuring that its products like sockeye and pink salmon are harvested with minimal environmental impact.

In 2013, the brand was acquired by St. Jean's Cannery and Smokehouse, a family-owned business based in Nanaimo, British Columbia. St. Jean's had already been the primary canning partner for Raincoast for over 15 years prior to the acquisition. This transition allowed the brand to maintain its local Canadian roots while leveraging the extensive processing expertise of St. Jean's, which remains the only tuna canning operation in Canada.

The products are primarily manufactured and packaged in British Columbia, Canada. Raincoast Trading emphasizes a 'single-cook' process where the fish is cooked once inside the can in its natural juices, preserving the essential omega-3 oils and nutrients that are often lost in conventional double-cooking methods used by mass-market brands. The fish itself is primarily sourced from the waters of the Pacific Northwest, maintaining a transparent supply chain from 'boat to can'.